HYBRID FEST

An extensive social media campaign was developed for the intercultural „Hybrid Festival“ of the „Rap for Refugees“ association, which included various Instagram posts, story concepts and audience interactions. Two days before the start of the festival, war broke out in Ukraine, prompting the association to rename the event „Day of Peace“ and donate all proceeds to Mission Lifeline. A new color concept with associated social media promotion material was also created for this change.