A cross-platform motivational campaign was created for Schwimmspaß GmbH. After the creation of a uniform design concept, in which colors, typography, patterns, a mascot and other design elements were defined, the concept was applied to numerous advertising materials. These included several advertising posters, swimming passes, treasure maps, certificates, cardboard stands, stamp cards, leaflets, a social media campaign and much more.
A new uniform packaging design was developed for the fictitious lemonade brand „Coula“. This involved the use of its own typography, colors and background elements, which interact to create a unique and fresh „Coula experience“. The new packaging design was also taken up and explained in a comprehensive design concept.
An extensive social media campaign was developed for the intercultural „Hybrid Festival“ of the „Rap for Refugees“ association, which included various Instagram posts, story concepts and audience interactions. Two days before the start of the festival, war broke out in Ukraine, prompting the association to rename the event „Day of Peace“ and donate all proceeds to Mission Lifeline. A new color concept with associated social media promotion material was also created for this change.