RFR/22
WALDKIRCHER
LIZZN
DODGERS
A uniform and cross-platform motivational campaign was developed for the intercultural RFR-22 festival organized by the Rap for Refugees e.V. association. Through the design of posters, various Instagram postings and the photographic accompaniment, the festival was given a voice on all platforms both before and after the event and was a complete success.
For the „Waldkircher GmbH“, a fictitious association of four craft businesses, a new logo was implemented together with a responsively optimized one-pager website. With the new logo and the modern-looking „Lato Font“, a new color and navigation concept was also implemented within the website, which represents all the individual businesses of the collective equally. The modernized design approach was also explained and recorded in a detailed design concept.
A modern and cross-platform CI was created for the singer and rapper LIZZN. This included the conception of an own logo, the corresponding design language and the creation of various advertising materials, such as posters, single covers and social media campaigns.
As part of a school project, a thematically appropriate website was developed based on the novel „Dodgers“ by Bill Beverly. In order to create a design concept that consistently represents both the mood and the feeling of the book, an analog mood board was first created on paper. This was followed by the design of a responsively optimized one-pager website, which explains the content and reading experience of the book and also serves as an additional advertising platform for the novel and author.
An extensive social media campaign was developed for the intercultural „Hybrid Festival“ of the „Rap for Refugees“ association, which included various Instagram posts, story concepts and audience interactions. Two days before the start of the festival, war broke out in Ukraine, prompting the association to rename the event „Day of Peace“ and donate all proceeds to Mission Lifeline. A new color concept with associated social media promotion material was also created for this change.